Sustainability 3.0 – i.e. what is placemaking

Personal summary of Placemaking Week Europe 2019 in Valencia

My personal leading topic of Placemaking Week Europe 2019 in Valencia was sustainability, based on very deep respect and understanding, without which one cannot approach a city (and a human, really). The second key-word was co-existence visible on the level of infrastructure – reusing existing urban tissue, adapting, paying respect for what was already created, also 20 years earlier or a while ago, because it is all somebody’s history. Sustainability was also visible on the social level, through inclusion – both when planning and using. For 5 days I had immersed myself in sustainability, respect, coexistence and inclusion. And I must say I was feeling very content in it.

I will start from two stories – one about inclusion, because it is a topic that brought me to Valencia, and the latter about respect.


The topic, which I was talking about and which I often write about, which is the need for including children in deciding of their own space was present during Placemaking Week Europe everyday. For me the biggest discovery was workshop with Urban95 (a project of Bernard van Leer foundation) run by Hannah Wright. During the conference in Antwerp in May I wanted to see VR showing how the world looks from the height of 95 cm prepared by the foundation together with Arup, but the equipment did not get there. Still, in Valencia I had a chance to experience an analogue version, with which I was extremely impressed – it was a perfect connection of effectiveness and simplicity. We were given masks attached to 95 cm long sticks and we went to experience Valencia from that height. I do not know why I have not found this solution myself – probably because I did not tell my children about the problem, so they could find the simplest and the most obvious solution ? As a result of the workshop I had a chance to experience what I was presenting in Valencia and what I had known so far from my daughter’s stories. I definitely recommend it! Let yourself down for a minute to the height of 95 cm and compare your feelings to those that you have at your normal height. The way you see, hear and feel the world around in completely different.


When it comes to respect the biggest discovery for me was Topio project from Thessaloniki, which was presented by Vivian Doumpa. Young people took over the school site, changing it the way so it would be attractive for them. One of their tasks was a graffiti on the school wall. And because the wall had already been covered with tags and graffiti, they needed to design a new one that would incorporate was already there. They did it with artists and created a dragon (photo below, @Callie Vei). As the person used to the world where the youngest anonymous traces worth saving (because when something is done by an artist, than destroying such a piece provokes discussion earlier) are the traces of the last war, I was totally enchanted. Especially considering that Greece does not lack traces of the past – each trace like that, when opposed to country’s ancient history, looks very fresh.


La Marina in Valencia, where Placemaking Week Europe took place, is another chapter.

Patrons of the project emphasised that La Marina was carefully created in the way that it does not suffer gentrification. And, according to what they say, they succeeded. The place attracts all social groups, is a stage of cultural events, this year a public floating pool has been opened there.

One of the festival days we were fed by Cocinas Migrantes foodtruck. It is a collective, which promotes diversity of immigrant cuisine in Valencia, treating it as a way of including immigrants in economic, social and cultural life of the city (i.e. a bit like my favourite Kuchnia Konfliktu in Warsaw, for which I brought a present from Valencia – a Cocinas Migrantes’ apron and a book).

In a micro scale sustainability was visible also in cups, which were smiling with Marina’s logo saying: „No soy plastico, soy vegetal”.

Traces of inclusion and employing already existing tissue are visible everywhere in La Marina. The building, where the event was located was La Base, one of the objects that were left after America’s Cup in 2007. It used to be a base for the winning team – Alinghi and then its name was Base de Alinghi. Apparently according to the agreement the team was supposed to make sure the building would be demolished after the cup, but it never happened. The object had been empty for years, and then the city adapted it for cultural activities. Now, it was the main base for the event.

La Marina witnessed more events than America’s Cup. Several years later Formula 1 race was organised there. La Marina owes it another abandoned object – La Pergola. During Formula 1 race it used to be a spot for watching the race. After years of being neglected now it serves as a stage for musical bands.

The traces of the past can be also found on asphalt around La Base, where F1 circuit had been painted. This year it has been complemented with signs showing how to get to Placemaking Week Europe venues.

All those elements co-exist and create a history of the place. And in sustainability 3.0 state of mind its history counts from yesterday, today’s morning, from now.